Everyday I want to fly stay by my side,
Everyday I want to dream stay by my side,
Every morning I wish I could just play,
Wish the mornings would just stay!

This Vodafone song happens to be my caller tune. The other day a friend of mine called up and was intrigued to listen to this caller tune, which according to him is too old now.

‘Ab change bhi kar le hello tune yaar, bahut purani ho gayi hai yeh’… I thought for a second and then decided against changing it, a decision I have been making every month now. The reason is simple: I just LOVE this song! These 4 lines somehow fill my day with energy, enthusiasm and that refreshing feeling. :-)

And that’s the hallmark of VODAFONE – whatever they do just touches your heart like a wave of fresh air. Actually I am a huge fan of Vodafone, their consistently innovative advertisements have always fascinated me a lot.



As far as I remember, it all started with the erstwhile-Hutch Dog, the one that kept on following his/her master whatever be the situation (I am sure that you all remember the dog, Vodafone or non-vodafone user). Then came this lovely song. And their latest ads have won the hearts of everyone – boy or girl, young or old alike.



The ZooZoos – the white extremely funny creatures in the Vodafone ads these days!! Be it the ‘star-player of the match’ ZooZoo or the prayer singing ZooZoo or the crocodile teasing ZooZoo or the ZooZoo couple roaming around the world and so on, they have managed to put a big smile on the sternest of faces. In my case, they have triggered the ROTFL effect!! (For the uninitiated, ROTFL refers to Rolling On The Floor Laughing) :D

Such has been the ZooZoo effect, that they are everywhere these days – orkut, facebook, you name it and these lovely characters would be found fighting, screaming, laughing, grumbling or teasing everywhere! The emergence of their numerous fan clubs with stunning fan following everywhere is the testimony to their success.

In this age of state-of-the-art marketing, the ZooZoos are destined to go down as one of the cutest and the most memorable characters in the history of television.

With IPL-2009 throwing one thriller after another, it becomes really tough to bear the monotonous ads in-between the overs, with some of them being so frustrating and meaningless that I feel like bumping my head on the TV! (thank God I haven’t enacted the violent act as yet :P). The ZooZoos with their mischevious acts come as a whiff of fresh air here also. Fresh air – well Vodafone ads atleast, if not the connection also, have become symbolic of this thing to me!!

So don’t be surprised if your family doctor advises you to watch ZooZoo videos in order to stay healthy and de-stress yourself!!

A big THANKS to Vodafone & their ‘Art of Innovation’ – I look forward to the next creative advertisement from them!

Till then it’s the ZooZoos and their squeaking – Love you white cute-pies! :-)